- st Person:
- Do you feel safe when you go out to the street in a vehicle or on foot?
- Sometimes, if I don't think about the dangers of the way.
- When do you become aware that the road is unsafe?
- Normally when I see someone going fast or doing something illegal.
- Do you feel you've always had this concern? Why?
- I think I've had it since I was like 8 years old. Ever since I understood my parents yelled to people when they were driving because they are dangerous on the road.
- How are you addressing this?
- Trying to avoid dangerous people.
- Are you happy with the solution?
- No, but I'd be calling the police every minute so... I feel like they would be mad for calling them every second for "petty" crimes.
- nd Person:
- Do you feel safe when you go out to the street in a vehicle or on foot?
- I don't feel safe.
- When do you become aware that the road is unsafe?
- I've had my two first car accidents since I've moved.
- Do you feel you've always had this concern? Why?
- I think I knew it was dangerous, but it didn't feel real until it happened to me. Because humans are like that, is like the phrase "You don't know what you have until you lose it".
- How are you addressing this?
- Driving very alert and cautious.
- Are you happy with the solution?
- No, I feel paranoid someone that else is driving crazy. But sometimes there is no way to avoid crazy people.
3. rd Person:
- Do you feel safe when you go out to the street in a vehicle or on foot?
- No, I don't.
- When do you become aware that the road is unsafe?
- I've ridden bike's or similar since I was 12, no one ever sees you.
- Do you feel you've always had this concern? Why?
- Almost, yes. Some people never take a glance at their mirrors before crossing a lane.
- How are you addressing this?
- I bought a laud horn.
- Are you happy with the solution?
- No, either way, I have to be extra cautious even when I have right of way.
- REFLECTION:
- I certainly expected something similar, no one feels safe in the street. Whether you walk, ride, drive... you always find dangers on the road. It did surprise me that some people forget to mention the police and their involvement in this issue.
- Summarize:
- I would say that the original opportunity's essence is still there. The issue is still the same, but I failed to take into account that people think is just normal and each has to find a way around it. The opportunity is more complex but also more accurate now.
- I think entrepreneurs should definitely adapt their opportunities to their customer's feedback. It allows targeting the problem at hand to its core.
Hi Juan,
ReplyDeleteI'm a strong believer that this opportunity exists. When law enforcement officers are not close, people tend to be reckless. When a driver is in a hurry or is just not in a good mood, they tend to be aggressive. Many accidents are caused this way. In your summary, you said you failed because people see this as a normal situation. Maybe it was a coincidence that the people you interviewed didn' totally agree with you. Many accidents are caused by reckless driving. Just as you, I don't see reckless driving like a common thing. As you said, entrepreneurs should adapt to opportunities. However, I think that this opportunity can be fixed if the law starts applying to the drivers that are driving reckless. Thank you for sharing!
Hey Juan! I completely agree with this unmet need. Police often miss many events that happen on the road. Many accidents and speeders go unnoticed since there literally is not a police at every corner or every second in the world. Like your intervieweers said, the solution is mainly to follow laws and rules.
ReplyDelete