24A – Venture Concept No. 1

Opportunity

• Among the group of people that may need my solution are included pedestrians and drivers in Gainesville.
• During the first stage, we will be addressing a B2C market by addressing everything directly to the costumers.
• The opportunity we are currently addressing is the following: Every year, one of the main reasons that people find themselves in a life-endangering situation is that someone committed a reckless move while driving a motor vehicle.
• The nature of my need and opportunity is the lack of security on the road. Individuals that are not careful while they drive can cause a lot of accidents. Because of this, there is a need for restraining their available space to do said reckless activities. The mistake of one can cause the loss of someone's life.
• The forces or changes in the environment that create this opportunity are the increasing number of accidents due to a reckless move.
• Some of the demographics and geographic include living in the Gainesville area and be a smartphone user.
• I predict most of the costumers to be within ages 18-40 yrs old, because of technology proficiency.
• Customers are satisfying the need by taking part in the way of justice, most of the time, there are people on the road causing accidents that other people saw and couldn't do something about it because they are not the police. Also once the police arrive, you and other witnesses are already gone and the police end up not punishing the one responsible.
• Most of my potential customers are not relying on any source of justice other than the traditional phone call.
• This opportunity could change significantly the number of accidents observed on the road since, over time, everyone will be scared of other people being able to whistle-blow over an illegal action they might perform.
• This window of opportunity is available up until someone comes with a similar idea, it is impossible to predict when is that going to happen.

Innovation

• My innovation here is an app. This app is a direct contact between you and local police, just as the security apps that are already placed by UF and Santa Fe College. The difference is that you can report illegal and reckless activities you see on the road and send it with video footage and time stamp to the appropriate authorities. The app would have the camera running on command by the user while all other apps are still functioning. This can be accomplished with background permissions just as Google apps have (GPS, Microphone). We understand that sometimes staying for the police can mess with our schedules, so by only the press of a button you can send the report with video footage of what happened, when it happened, and where it happened. 
• The idea of the app is to be completely free for the user, but that doesn't mean it is non-profitable. Each time a police officer issues a ticket, the state and county gain the money of that ticket, my idea is to get a percentage of said amount of money if the ticket was issued with the report provided by the app.

Venture Concept

• This idea would decrease recklessness significantly because it involves in a way taking justice to your own hands. Which is also why customers would acquire the app, a lot of people suffer while driving due to irresponsible actions done by other drivers. This is why if given the chance to indirectly punish those who deserve it, they would do it by sending the evidence to the police.
• I don't find direct competitors since there are not platforms that contact the police other than the campus security apps developed by UF and Santa Fe. But these apps are not traffic-related or focused so that's their disadvantage.
• In order to keep a sharp and robust app, we need servers and software debuggers. Once the app can generate some profits, the hiring of a couple of software developers and the purchase of servers can increase the security of the app.

Extra sections:

• In my opinion, our most important resource will be the network of people and contact with potential consumers. This resource will not only allow us to develop our solution at a less cost by relying on people that had be referred but will also serve as a marketing function by promoting our solution. 
• As of right now, our core competencies is that we are pioneers, meaning that there is no one else in the market that offers this solution.
• Another core competency that we could have in the future could be contracts with whole states, or even internationally.
• In five years, I will like to be already be expanding by catching up with technology like AI, so that everything can be reported automatically. Maybe getting into GPS traffic tracking, where a report could be sent easily.
• As an entrepreneur, I just want to have the opportunity to develop something I am passionate for and that will allow me to have a balance between work and my family.