25A – What’s Next?

Existing Market

• I think what is next in my venture would be to associate the app with other apps. In order to keep the idea that the app won't interfere with daily driving, we need to act on the background while the user is doing their activities. This means that we need the user to be at all times in our platform so in case of an accident we can be easily accessible. Now, for convenience purposes, the best way to ensure that would be to have music streaming apps and GPS apps associated with our app. Take for example Apple Carplay or Android Auto, both of those platforms take control of the cellphone while having only necessary apps on screen for the driver. 
• The customers weren't that far off my main idea. One argued the association with Waze, an app where you can already report things like accidents, the problem is that Waze is an app that warns people for possible places where you can't do recklessness. Hence an involvement with the police could affect Waze customers. Another mentioned being also traffic-related because some times Waze or Google is still not as accurate. But this is a very different and more ambitious venture that might happen but not in a 5-year range.
• I'd consider using some existing platforms to expand their range of applications, apps like Spotify, Deezer, Google Maps can be implemented on the app structure with the purpose of maintaining the user at hand reach of reporting an incident. This would require some networking and more resources, but it can be done.

New Market

• Even though I'm planning a B2C market, there is an alternative, the B2B market. We can offer our services to companies with a structure already in place, like Google with Google Maps. ore even more Car related apps like Apple and Apple Carplay and Android with Android Auto.
• Another target could be pedestrians, I think the way to approach security and pedestrians using a similar idea of background data, is to have triggered GPS tracking, and footage recording. Let's say it is late at night and you are walking through a dark street, someone is following you and you are too afraid to confront it. With easy access to the function of the app, like if you press twice the lock button, the phone contacts the police, shares GPS and video footage with them. 
• The two interviewees talked about how dangerous can be walking alone in the dark in almost any country. They argued that even with the applications and the easy emergency access of campus, people get away with raping inside a college dorm. Although they thought the idea could help, it might have privacy problems if it is not approached correctly. I think privacy is something that everyone should have power on, but if something is done outside the law, then it becomes a lost privilege. Other than that, of course, such a button pattern has to be unique so it can't be done by accident. The problem with doing it through an app is that it can take a lot of time to open it, time that the victim might not have.
• I think this market is tougher, it involves a direct competition with existing apps and might have some ethical issues on the way. Nevertheless, I believe that the idea can still help other kinds of people, which was my main reason why I thought of the reckless driver's app. I think both of the markets are appealable, but for now, the test should be with a simpler one.